Scaling fintech SaaS content with 400%+ organic traffic
Aug 21, 2024
441% increase in organic blog traffic
72 hours freed up for non-stop team
Top spots on Google
Airwallex is a fintech powerhouse that helps businesses grow globally without breaking a sweat.
It’s all about making global finance simple, whether it’s handling payments or managing multi-currency accounts. Over 10,000 high-growth SaaS companies, enterprises and eComm aggregators around the world trust Airwallex to help them scale.
When growth outpaces content
Airwallex had ambitious growth plans and knew content marketing could help make it happen.
They needed to dominate key verticals and compete for SERPs, which meant scaling content production fast. But their inhouse team was overwhelmed, struggling to produce enough strategic, expert-led content essential for attracting and engaging their sophisticated audience.
That’s when they turned to me. My fintech expertise and proven track record of creating high-impact, conversion-focused content made me the perfect fit to help keep momentum strong.
Seamless scaling
I got to work delivering the content Airwallex needed without piling on extra tasks for their team.
Handling everything from interviewing SMEs to deep research and delivering polished drafts, every month, I deliver a mix of expert-led MOFU articles and conversion-focused BOFU content designed to hit the sweet spot with their audience and hit their KPIs.
The content is always spot-on and ready to go, with minimal edits required. The team keeps their eyes on the bigger picture, confident that content is fully under control and pushing their growth plans forward.
Supercharged visibility, slashed hours
So far, over seven months, I’ve created 18 pieces of content that didn’t just save Airwallex’s content team 72 hours – they also delivered real, measurable wins:
Traffic boost: some posts saw traffic up 4,050%, 1,100% and 441%
SEO wins: strategic keywords secured top 5 ranking on Google (so far), driving serious visibility and engagement
These results came from hitting the mark with well researched, expert-led content that spoke directly to Airwallex’s customers’ pain points and aligned perfectly with its ambitious growth goals.
Want help scaling B2B SaaS content? Book a content consultation with me today (no hard sell, I promise).
