TALES I'VE TOLD
My experience
I've worked with B2B companies around the world, from agencies and individuals to start-ups and household names.
Clients come to me when they're short on time, energy and know-how but want killer content strategies and copy.
By now, you've probably realised my approach is a bit different – I focus on money-making marketing tactics, but my work isn’t formulaic or bland.
After 8 years in the PR industry, I know how to write emotional copy that tells a story and connects with your audience.
Clients include fintechs, early and growth-stage SaaS, banks, consultancies, law firms, healthcare providers and business coaches.
Want some proof?
Download my portfolio to find out:
How I achieved 40+ top 5 Google rankings for finance and property clients
My specialist B2B experience writing in SaaS, finance and law
How I helped an award-winning white paper achieve 22M reach
My website copywriting work for consultants and coaches
Brands I’ve worked with.
Trusted by
B2B COPYWRITING + CONTENT STRATEGY
Recent work
Legal content + strategy
Targeted MQLs for early-stage SaaS with a niche blog strategy focused on low-volume keywords.
Taking a health consultancy from quiet to confident
Website strategy + copy for a growing consultancy that outgrew their first site. “Caroline asked the right challenging questions to get to the real gems of our difference”
Scaling fintech SaaS content with 400%+ organic traffic
Delivering complex MOFU and BOFU blogs that rank, convert and ease team workload.
