Freelance B2B copywriter + strategist

The writing process

Before I sharpen my pencil, I like to outline my process to help you understand how I work. It’s a proven process that ensures you get the results you're after.

Prologue: discovery call + proposal

A free discovery call to discuss your goals, project and timeframe. Next, I’ll send you a quote or proposal with my approach, fees and inclusions.

Introduction: commencement invoice

I'll send you a commencement invoice (50% of the project fee) before starting work to lock your project in my calendar.

Chapter one: brief + research

I'll send you a copy brief with questions to help me understand what you need your investment to do, your business, target audience, brand personality and more.

We'll run through this on a kick off call. I'll also ask for access to key data points.

I'll send you a copy brief with questions so I understand what you need your investment to do, your business, audience and more.

We'll run through this on a call and I'll ask for access to key data points.

Chapter two: writing begins

I’ll be busy turning everything we’ve discussed into copy that tells your story. It’s just me and the pen (ok, keyboard).

Chapter three: revisions

I'll send you draft one and work with you through two rounds of edits to make sure you're 100% happy with the final version.

Chapter four: final review

Final review.

Conclusion

Mission complete 😎 After approval, copyright transfers to you.

I'll track and share key data points so we can see the impact copywriting has on your business and if any tweaks need to be made to the marketing strategy.

Mission complete 😎 After approval, copyright transfers to you.

I'll track key data points so we can see the impact copywriting has on your business and if any tweaks need to be made to the marketing strategy.

Finally, a B2B marketing email you actually want to open.

No spam, ever. I promise.

Finally, a B2B marketing email you actually want to open.

No spam, ever. I promise.

Finally, a B2B marketing email you actually want to open.

No spam, ever. I promise.