THE CREDIBILITY ENGINE
B2B WHITE PAPER WRITING SERVICES
I hear you,
B2B SaaS marketers.
You have industry-shaping experts at your fingertips, but translating that knowledge into content that builds real credibility?
Practically impossible.
Your calendar’s drowning in meetings, your bandwidth is zero and you don’t have the in-house resource to handle execution.
The thought leadership content you know would set you apart always gets sidelined.
The answer?
A done-for-you white paper that drives the engine of your credibility and helps you crush your quarterly KPIs.
Did I mention my white papers are award-winning? A 2024 Gold Quill Award, to be exact.
Your sales pipeline was buzzing with interest from qualified, senior decision makers who already know your product. Say goodbye to fighting for budget.
Prospects started quoting your latest white paper in sales meetings, saying it answered questions your blogs didn’t.
You opened your lead tracker and your MQL targets were already hit…ahead of schedule.
You had a full quarter of content planned and ready to go – no more last minute scrambles with your team, just room to focus on big picture growth.
The secret to achieving this? White papers.
They’re proven to be the MOST impactful type of content for 43% of B2B marketers in 2023*, and they could be the answer to owning your industry, attracting quality MQLs and fueling content for the next quarter.
B2B WHITE PAPER WRITING SERVICES
You don’t need another surface-level blog or a half-finished idea. You need The Credibility Engine.
What makes this different? Most B2B white paper writing services just talk at readers. Or dump a load of data on them…and expect them to ‘book a demo’.
With The Credibility Engine I do more – I connect, guide and sell.
Every white paper I write balances storytelling with commercial strategy, so it’s not just another PDF gathering dust.
I took what I learnt over 8+ years in B2B PR, where hooking an audience with a killer story arc was non-negotiable, and reimagined it for white papers.
It’s how we make sure we grab your customers’ attention, connect with them emotionally and intellectually, and position you as a credible, trusted expert and the only solution to your reader’s problem.
Doors open in April 2025 for 6 spots only.
Step 1: The Master Narrative
The ‘big idea’. We develop an overarching message that makes your audience sit up and think, 'finally, someone who gets it'. This ties the white paper together and positions your brand as the only one worth listening to.
Step 2: The Pillars
Three supporting points or arguments that hold your narrative up, packed with data, insights and expert perspectives that make your message rock solid.
Step 3: The End Papers
The grand finale. This is where we guide readers to take the next strategically considered step. Whether that’s taking a quiz, booking a demo or cheering your name in the streets.
What’s included?
Ok, I’m sold. This sounds amazing. But what’s included?
Master Narrative
Workshop
3 x SME
interviews
Outline + draft
+ 2 revisions
Content amplification guide
VIP only
June 2025
July 2025
August 2025
September 2025
October 2025
November 2025
A bit about me
So, who’s writing the damn thing?
Hi, I’m Caroline – former corporate PR insider turned award-winning* B2B copywriter.
After cutting my teeth in leading comms agencies in the UK and Australia, I got a knack for finding and writing impactful stories that generate revenue.
My storyselling approach is why fast-growing legal techs, B2B SaaS leaders and listed healthcare providers come to me when they want a cornerstone piece of content that’ll boost their credibility in their market, generate better qualified leads and grow marketing influenced revenue.
*that award? You bet it was for a white paper.
There are two options available for 2025.
The Credibility Engine is the best option if you’re a pro at launching thought leadership content and have time to help it shine.
But, if you’re a one-person department juggling a thousand priorities or your team’s time is simply better spent elsewhere, The Amplification Engine gives you the tools you need to extract maximum ROI from your investment. You’ll have next quarter’s content ready to go and a plan to get into the inboxes your competitors can't.
B2B WHITE PAPER WRITING SERVICES
The Credibility Engine
$4,150 / £2,125
The Amplification Engine
Best value
$5,400 / £2,750
Everything in The Credibility Engine
PLUS 3+ months of content ideas
15 social media post ideas
5-8 blog title ideas
BONUS: webinar talking points
Save 10 hours of content creation
I guarantee your white paper will be ready to launch within 12 weeks of our start date (subject to stakeholder availability + circumstances outside of my control).
Payment is divided into two payments.
“Caroline asked the right questions to get to the real gems of what makes our business different. She's professional, inspiring and insightful.” James, Evolve Health
Legal Tech
A series A funded legal technology company looking to position itself as a strategic data partner of CTOs in a new market. I ideated and wrote a white paper designed to build credibility and open doors with key decision makers on multi-stakeholder buying committees.
Rental Company
A fast growing equipment rental company set to become the go-to voice in their market. I’m developing an annual benchmarking white paper to cement their place as a trusted leader.
Healthcare
A listed NZ healthcare provider looking to increase visibility in the Australian market. I contributed to an award-winning white paper that influenced government policy and achieved 22 million reach.
NSX-listed Ryman Healthcare became leaders of the aged care reform debate (and won an award) with a high-impact white paper.
What is a B2B white paper?
Why a white paper, not an eBook?
Do you come up with the topic or do we?
Do we need data?
What’s the timeline from start to finish?
How do you leverage our subject matter experts?
Do you speak C-suite?
How do you handle multiple reviews?
Can you write about complex topics?
How do we launch the white paper after it's written?
Can you write for my industry?
What makes your B2B white paper writing services stand out?