B2B SEO STRATEGY + BLOG WRITING SERVICES
Results-driven content, no fluff
Imagine not throwing your time and money into a content black hole. I create expert-based content that actually brings in the results you’re looking for.
Whether you need your content to build authority, trust or drive lead generation, my method involves digging into customer research, using the latest SEO strategy for B2Bs, storytelling techniques and tracking content performance to get you the results you want.
I write for fintechs, financial services, legaltechs and other B2B SaaS companies, getting results like:
441% traffic increase to BOFU blogs for payments provider
40+ top 5 Google rankings
22% increase in organic traffic for property specialist
Your content should be a revenue-generating asset
Struggling with low volume keywords? Bringing in readers…but no customers? In a specialised, regulated industry and your content isn’t hitting the mark for stakeholders or your audience?
I’m experienced in writing content and B2B SEO strategies to solve these problems.
Instead of shooting into the dark, I’ll create an SEO content strategy that covers search intent, JTBD and your funnel.
Rank for buyer-intent keywords
Bring in MQLs and customers
Hit your key messages with precision
Build a rock-solid, consistent brand presence
Guide your ICP through your funnel to conversion
Fancy handling the delivery yourself? Go for it. Want me to pen the content? I’m ready.
And if you've got a strategy, but you need a freelance B2B writer…
I do that too.
You can find my bylines in trade mags like financialaccountant.co.uk, but most of my B2B content is ghostwritten for brands like HSBC Innovation Banking, Airwallex and Legatics.
I’m a specialist B2B writer for finance, law and SaaS businesses, and I’m best at authority building, expert-led thought leadership and revenue-generating BOFU blogs.
“Caroline helps me maintain the story momentum for two financial publications.
I can count on her to turn complex briefs into timely and engaging content efficiently and reliably.”
Annie Lawson, Senior Editor, Mahlab
Scaling fintech SaaS content with 400%+ organic traffic
Payments powerhouse Airwallex wanted to dominate key verticals and compete for SERPs, but struggled with internal capacity.