Juggling freelancers who don't get your industry. Watching competitors dominate your target keywords. And still trying to convince stakeholders that content can actually drive revenue.

Here's the thing: in niched and regulated industries like fintech and legaltech, standard B2B content marketing advice doesn't work. You need to turn complex products into compelling stories...without sacrificing accuracy or authority.

That's why I blend PR's best-kept storytelling techniques with B2B SEO strategy to create authority content that actually gets results. We're talking:

441% traffic increase to BOFU blogs for global payments provider
40+ top 5 Google rankings
56% increase in time on page for a legal tech.

That's what I want

Today's B2B content challenge

Most marketing teams struggle to scale content and drive leads. Not from lack of effort – but because they don't have the bandwidth to figure out what content they need, when to publish it and how to optimise it for search.

The good news? My signature storyselling method combines PR techniques with SEO strategy to turn your content into a predictable revenue driver.

Instead of shooting into the dark, I’ll create a content strategy that solves your biggest challenge and covers search intent, JTBD and your funnel.

Rank for buyer-intent keywords

Bring in MQLs and customers

Hit your key messages with precision

Build a rock-solid, consistent brand presence

Guide your ICP through your funnel to conversion

Fancy handling the delivery yourself? Go for it. Want me to pen the content? Choose from the packages below.

Grab a free content audit

And if you've got a strategy, but you need a freelance B2B writer…

I do that too.

You can find my bylines in trade mags like financialaccountant.co.uk, but most of my B2B content is ghostwritten for brands like HSBC Innovation Banking, Airwallex, Quipli and Legatics.

I’m a specialist B2B writer for finance, law and SaaS businesses, and I’m best at authority building thought leadership and revenue-generating BOFU blogs.

Ask Caroline about retainers

Caroline Voaden thinking about B2B SEO strategy

Choose your growth path

From quick-win blog posts to full content ecosystems, choose how much heavy lifting you want taken off your plate.

The Page Turner

Good for when you're laying the

groundwork for your brand.

2 x short blogs per month

(up to 800 words)

1 x SME interview

2 x rounds of revisions

I'm interested

The Authority Builder

Good for when you want to get noticed

online and amplify your message.

2 x longer blogs per month

(up to 1,800 words)

1 x SME interview

Light keyword research

Meta title, description

2 x rounds of revisions

I'm interested

The ROI Maximiser

BEST VALUE

The full works. Good for when you're
ready to build serious authority.

Everything in
The Bestseller package

30 min repurposing strategy call

1 x long blog (up to 1,500 words)

1 x email newsletter (300-500 words)

3 x LinkedIn posts (copy only)

Meta title, description

I'm interested

Psst…retainer clients also get access to: case studies to close deals faster, blog refreshes for quick SEO wins and quarterly blog planning sessions to keep your content machine humming.

“Caroline helps me maintain the story momentum for two financial publications.
I can count on her to turn complex briefs into timely and engaging content efficiently and reliably.”

Annie Lawson, Senior Editor, Mahlab

Your content calendar, sorted

From monthly positioning blogs to full-scale content amplification, choose how much heavy lifting you want taken off your plate.

The Page Turner

Nurture your audience towards a sale

with consistent, valuable content.

Good for when you're laying the

groundwork for your brand.

2 x short blogs per month

(up to 800 words)

1 x SME interview

2 x rounds of revisions

I'm interested

The Authority Builder

Position your brand as a thought leader

AND improve SERPs.

Good for when you want to get noticed

online and amplify your message.

2 x longer blogs per month

(up to 1,800 words)

1 x SME interview

Light keyword research

Meta title, description

2 x rounds of revisions

I'm interested

The ROI Maximiser

*BEST VALUE*

Say hello to your new repurposing ecosystem.

Scale output without lifting a finger.

The full works. Good for when you're
ready to build serious authority.

Review 1 pre existing

podcast/webinar/white paper

Everything in
The Bestseller package

30 min repurposing strategy call

1 x long blog (up to 1,500 words)

1 x email newsletter (300-500 words)

3 x LinkedIn posts (copy only)

Meta title, description

I'm interested

Psst…retainer clients also get access to: case studies to close deals faster, blog refreshes for quick SEO wins and quarterly blog planning sessions to keep the content machine humming.

“Caroline didn't just deliver great content; she gave us clarity. She took our complex offering and created clear, compelling messages for both our wholesale and retail customers.”

David Fowler, Founder, TNW

Start with a free content audit

Start with a free
content audit

Fill out a super quick form, get a video walkthrough from me showing you:

Which content pieces have the most potential
What's stopping your content from converting
The highest-impact changes you could make
Where to focus your efforts next.

No hard sell, totally 100% obligation free.

Start my free audit

Scaling fintech SaaS content with 400%+ organic traffic

Payments powerhouse Airwallex wanted to dominate key verticals and compete for SERPs, but struggled with internal capacity.

Judge my work

Questions?

What is a B2B writer?

How long does a B2B SEO strategy take?

How much does it cost?

What companies do you work with?

What is STORY.?

Do I need case studies?

What's the cost?

Who don’t you work with?

Finally, a B2B marketing email you actually want to open.

No spam, ever. I promise.

Finally, a B2B marketing email you actually want to open.

No spam, ever. I promise.

Finally, a B2B marketing email you actually want to open.

No spam, ever. I promise.

B2B SEO strategy that makes you look good

B2B SEO strategy that makes you look good

B2B SEO strategy that makes you look good

Content strategy + writing for busy marketers who need predictable results.

Get research-backed, human-centric content that drives traffic and MQLs.

B2B SEO STRATEGY + BLOG WRITING SERVICES

Your content should make you money

Today's B2B content challenge

And if you've got a strategy, but you need a freelance B2B writer…

“Caroline helps me maintain the story momentum for two financial publications. I can count on her to turn complex briefs into timely and engaging content efficiently and reliably.”

“Caroline helps me maintain the story momentum for two financial publications. I can count on her to turn complex briefs into timely and engaging content efficiently and reliably.”

“Caroline helps me maintain the story momentum for two financial publications. I can count on her to turn complex briefs into timely and engaging content efficiently and reliably.”

Annie Lawson, Senior Editor, Mahlab

“Caroline didn't just deliver great content; she gave us clarity. She took our complex offering and created clear, compelling messages for both our wholesale and retail customers.”

David Fowler, Founder, TNW

Scaling fintech SaaS content with 400%+ organic traffic

Questions?

Finally, a B2B marketing email you actually want to open.

Finally, a B2B marketing email you actually want to open.

Finally, a B2B marketing email you actually want to open.

B2B SEO strategy that
makes you look good

“Caroline helps me maintain the story momentum for two financial publications.
I can count on her to turn complex briefs into timely and engaging content efficiently and reliably.”

“Caroline helps me maintain the story momentum for two financial publications.
I can count on her to turn complex briefs into timely and engaging content efficiently and reliably.”

“Caroline helps me maintain the story momentum for two financial publications.
I can count on her to turn complex briefs into timely and engaging content efficiently and reliably.”