You're facing a sensitive situation and you're worried about:
Whether your leadership team will all say the same thing when asked about the issue
If stakeholders are already discussing it in private Facebook groups before you've crafted your response
How to protect those affected while managing legal exposure
Whether this situation will affect future revenue streams
Having staff approached by parents, patients, customers or media when they're unprepared to respond.
What you get (and why it works)
Reputation Reset isn't a vague strategy document that sits in your inbox. It's two weeks of hands-on support where I'm in the (virtual or actual) room with you, assessing the situation, mapping your stakeholders and building a strategic issues management plan that holds up under pressure.
You’ll start moving from response to recovery with a clear plan and the confidence to walk into tough meetings with steady hands instead of a pit in your stomach. This practical, pressure-tested crisis response protects revenue, calms stakeholders and helps you lead with clarity. Our engagement includes:
Strategic approach + key messages
Stakeholder mapping + notification plan to identify who needs what message
Ready-to-use communication templates for every audience you need to address
Media protocols for staff + media management
Real-time support as the situation evolves.
Most crisis communications are too slow, vague, or removed from the real problem. Reputation Reset is fast, focused and built for the messy overlap of legal risk, internal politics and public scrutiny.
You'll be able to confidently say to your board, 'We've brought in an experienced specialist to lead our response'. Not a general PR agency that needs a month to get up to speed, but one expert with nearly a decade of experience who knows what to do and how to do it…fast.
Starts from $7,300 AUD / £3,550.
Helping a leading private school get media-ready in 24 hours
When historical abuse claims emerged at a top-tier Australian private school, I was part of the response team providing fast, strategic comms support.
Working closely with legal and leadership, we developed an issues management plan that included media holding lines and FAQs, internal updates, assembly speeches, parent and alumni emails and journalist protocols. The school was able to respond swiftly, meet regulatory obligations and maintain trust with stakeholders while protecting both enrolments and victim-survivors.
I’ll tell you exactly how I can help. If I’m not the right fit, I’ll recommend someone who is.
Speak to Caroline