WEBSITE COPYWRITER

It's time your website matched your growth.

Website copywriter looking at books
Website copywriter looking at books
Website copywriter looking at books

B2B WEBSITE COPYWRITING FOR CONSULTANTS

Prove your credibility, win higher value clients

Ok, so most of your clients come through referrals.

But 90% of B2Bs research websites before they buy*.

Yours needs to reflect your recent results, expertise and really speak to your target audience.

A good website copywriter (like me) will craft copy that shows your warm leads how you will make their life better, backed up by tonnes of proof.

"Caroline asked the right questions to get to the real gems of what makes our business different. She's professional, inspiring and insightful."

James Carpenter, Founder, Evolve Health Digital

James Carpenter, Founder, Evolve Health Digital

Your B2B website copywriting investment

Your B2B website copywriting investment

For consultants and coaches ready to leave their old site behind.

For consultants and coaches ready to leave their old site behind.

The Debut

$1,899/£999

Good for when you're laying the

groundwork for your brand.

5 page standard website pages

(500 words max)

Includes About page

(valued at $450 / £230)

BONUS: Contact page

free of charge

I'm interested

The Bestseller

$2,900/£1,490

Good for when you want to get noticed

online and amplify your message.

Everything in The Debut package

2 x client interviews to hear
directly from your target market

SEO optimised title, description and

image tags (valued at $600 / £310)

BONUS: Contact page

free of charge

I'm interested

The Masterpiece

$4,299/£2,210

The full works. Good for when you're
ready to build serious authority.

Everything in
The Bestseller package

2 x client case studies

(valued at $1,999/£1,020)

BONUS: Contact page

free of charge

I'm interested

The Debut

$2,899/£1,499

$2,899/£1,499

Good for when you're laying the groundwork

for your brand.

Good for when you're laying the

groundwork for your brand.

5 page standard website pages

(500 words max)

5 page standard website pages

(500 words max)

Includes About page

(valued at $450 / £230)

Includes About page

(valued at $450 / £230)

Research and review mining

I'm interested

The Bestseller

$3,900/£2,010

$3,900/£2,010

Good for when you want to get noticed online

and amplify your message.

Good for when you want to get noticed

online and amplify your message.

Everything in The Debut package

Everything in The Debut package

2 x client interviews

2 x client interviews to hear
directly from your target market

SEO optimised title, description and

image tags (valued at $600 / £310)

SEO optimised title, description and

image tags (valued at $600 / £310)

BONUS: Contact page

free of charge

BONUS: Contact page

free of charge

I'm interested

The Masterpiece

$5,499/£2,830

$5,499/£2,830

The full works. Good for when you're ready

to build serious authority. *BEST VALUE*

The full works. Good for when you're
ready to build serious authority.

Everything in The Bestseller package

Everything in
The Bestseller package

2 x client case studies

(valued at $850/£450 each)

2 x client case studies

(valued at $850/£450 each)

BONUS: Contact page

free of charge

BONUS: Contact page

free of charge

I'm interested

Close up of mac laptop for website copywriter
Close up of mac laptop for website copywriter
Close up of mac laptop for website copywriter

What results can a website copywriter deliver?

Higher value bookings from leads you met networking

A website that represents your current positioning

Higher ranking in Google search results

Fewer enquiries from misaligned leads

Credibility signals that prove your experience to leads

"Caroline combined my brand personality with my business objectives to create copy that represents me and resonates with my target audience. I highly recommend her services; she’s as skilled with words as she is with understanding people."

Madjeen Lorthe, Founder

The process

STAGE 1: KICK OFF + BRIEF
  • Answer your copy brief to help me understand what you need your investment to do, your business, target audience, brand personality and more

  • Send me your brand guidelines, marketing materials or examples of copy you love

  • Connect me to your Google Analytics so we can track impact

  • We'll chat over a kick off call or email

STAGE 2: RESEARCH + WRITE
  • I'll be busy deep diving your brand, your existing site and reviews

  • Connect me with up to 2 clients for me to interview and get their perspective (package dependent)

  • Exciting milestone! You receive Version 1 of your new website copy + case studies

  • Watch the walkthrough video to see my approach

STAGE 3: REVIEW + REFINE
  • Take notes and give me feedback on V1 in a way that suits you

  • Receive the new version and repeat twice more

  • Walk away with copy for your shiny new website that you're 100% happy with

FAQs: B2B website copywriting

What kind of website copywriter are you?

What's included in website copywriting?

Do I need to have an existing website?

Do you offer SEO website copywriting?

What are client interviews?

Do I need case studies?

What's the cost?

Finally, a B2B marketing email you actually want to open.

No spam, ever. I promise.

Finally, a B2B marketing email you actually want to open.

No spam, ever. I promise.

Finally, a B2B marketing email you actually want to open.

No spam, ever. I promise.