6x time on site increase: giving a consultancy’s website the credibility it deserves
Jan 10, 2025
"Caroline asked the right questions to get to the real gems of what makes us different as a consultancy, then transformed those insights into messaging that resonates with senior healthcare leaders. She’s professional, strategic and insightful.” - James Carpenter, Founder, Evolve Health Digital
Senior decision makers now spend 3+ minutes exploring services (up from 30 seconds)
40% of visitors deeply engage with content vs 31% before
Contact page visits tripled, with visitors spending 5x longer reviewing partnership options
About Evolve
Evolve Health Digital is a leading Australian consultancy firm specialising in leadership development for digital health teams.
Their expert team is trusted by federal and state government healthcare departments, as well as private providers, to transform their digital capabilities by helping senior leaders build high-performing teams in complex technical and political environments.
When success demands credibility
Despite building an impressive track record of clients and results, Evolve's website wasn't reflecting their true market position. A basic ‘MVP’ site, written in-house with AI assistance, was failing to build trust with their sophisticated audience of C-suite healthcare leaders.
As they repositioned from consultancy to advisory firm, they needed their digital presence to do more than just explain their services – it needed to validate their expertise and convince senior decision makers to invest in long-term partnerships.
Building trust through strategic messaging
The transformation began with a deep dive into what senior healthcare leaders need to see on a website to validate referrals and invest in long-term partnerships.
Through interviews and competitor analysis, I uncovered Evolve's updated value proposition: the expertise of global firms combined with specialised healthcare knowledge and more accessible pricing.
This insight drove a complete messaging overhaul.
First, we developed a clear narrative hierarchy that positions Evolve precisely between global advisory firms and local consultants. Every page on their new website reinforces this positioning through carefully chosen language, proof points and client evidence.
Next came the proof architecture. I added credibility markers throughout the site:
Client logos
Team credentials highlighting government healthcare experience
Specific outcomes and metrics from previous engagements
Strategic partnership testimonials.
I also engineered the content to support sophisticated B2B buying cycles, including detailed service descriptions, clear articulation of their coaching methodology and frameworks and multiple proof points for different stakeholder concerns.
We moved from generic consulting speak to concrete, evidence-based communication that validates Evolve's premium position in digital health advisory.
Results that validate expertise
Within just 30 days, Evolve’s new website proved its worth as a strategic asset:
Visitors now spend over 3 minutes exploring services (up from 32 seconds)
Contact page engagement increased 5x
Overall engagement rate jumped from 31% to 40%
Bounce rate dropped 9%.
Most importantly? The site now reflects Evolve's true market position, giving senior healthcare leaders the confidence to start strategic conversations.
