Proving strategic value: helping a senior marketing consultant claim her space
Jan 24, 2025
"After seeing how Caroline transformed the website copy for one of my clients, I knew she was the right choice for my own rebrand. She's professional, friendly and totally on point – the whole experience was seamless. She nailed the balance of professionalism and personality I needed to stand out locally." Courtney Angel, Founder, C Angel Marketing
Transformed positioning from generalist to strategic senior partner for nationwide CEOs
Crafted dual messaging for SME owners and enterprise leaders
Increased page engagement by 88%, keeping ideal clients on the site longer
C Angel Marketing helps ambitious Sunshine Coast businesses transform scattered marketing efforts into strategic growth. After years of delivering impressive results for ASX-listed companies and local businesses alike, Courtney found herself at a crossroads: her expertise had evolved, but her website was still telling yesterday's story.
The challenge
After returning from maternity leave, Courtney was ready to level up her consulting business. While she had been guiding B2B CEOs through complex marketing decisions and helping business owners build sellable companies, her website didn't match her experience.
She needed an up-to-date website that could connect with two distinct decision-makers: CEOs looking for consistent strategic guidance without the cost of a full-time hire, and successful Sunshine Coast business owners ready to transform reactive marketing into real results.
Finding the story that sells
I started by getting inside the heads of Courtney's ideal clients. Through deep conversations with two of her best customers – business owners ready to scale after years of profit and CEOs tired of losing marketing knowledge every time a team member left, clear patterns emerged.
They were done with the typical ‘spray and pray’ approach to marketing.
Done with agencies pushing cookie-cutter solutions.
Done with the revolving door of marketing hires that left them starting over, again and again.
What they wanted was a strategic partner who could guide their growth journey. Someone with the expertise of a marketing director but the personal touch of a trusted advisor.
Armed with these insights, I crafted website copy that positioned Courtney as a qualified, strategic marketing partner who gets both the local landscape and enterprise challenges.
Our project included:
Clear positioning as an evidence-based advisor with formal qualifications, not another TikTok marketing ‘guru’
Targeted messaging for business owners planning to scale or exit, and CEOs seeking marketing stability
A warm, authentic brand voice that makes her memorable in the local market
Credibility markers showing her unique blend of enterprise expertise and local knowledge
Two detailed case studies demonstrating measurable revenue impact.
The result? A website that builds trust by showcasing Courtney's expertise and compelling proof of value, while letting her personality shine through.
Future-ready positioning
With her new website, Courtney has:
The freedom to raise her rates, backed by clear proof of expertise and value
Saved 23+ hours trying to write a professional website that sells for her
Nearly doubled visitor engagement, showing deeper resonance with her target market
The authority to step away from time-consuming tactical work and focus on high-impact strategic projects
A memorable brand voice that builds instant connection and stands out in a sea of marketing consultants.
Most importantly, she now has a sophisticated marketing asset working 24/7 to attract and convert premium partners.
Courtney's website shows her strategic expertise as a consultant, validates her premium positioning and gives decision-makers the confidence to invest in long-term partnerships.
If you’re stuck competing on price and justifying value as a consultant, your website might be part of the problem. If you’re ready to start landing higher value contracts, I’d love to help with your positioning and copy.
Book a quick chat with me today to find out more about my process.
