THE PLOT
It’s time to turn your digital footprint into a growth engine.
You’re here because you want to attract higher value customers and smash your revenue goals.
Maybe you’ve outgrown your first website, or you know your content should be driving more leads.
Lucky for you, I’m a copywriting expert, website writer and I can write your B2B content marketing strategy.
UK born
Originally from the UK, I lived the high-octane London life before swapping the hustle for new horizons and bigger adventures.
Zen mode
Crafting copy by day, guiding yogis through sun salutations by night. Being a Yoga practitioner keeps me balanced on and off the mat.
Beach-based
These days, I live a laid-back lifestyle in sunny Queensland, Australia. When I’m not working, you’ll find me (trying to) catch waves.
Almost famous
I was once handpicked at school to audition for 'Young Briony' in the Atonement film. Spoiler: Hollywood missed out.
MEET THE AUTHOR
Or should I say copywriting expert?
I'm Caroline Voaden, founder of STORY. and a B2B copywriting expert with a knack for making technical topics compelling.
After seeing the good, the bad and the ugly of B2B marketing for almost a decade, I left the corporate world to work with content leads and consultants in a more meaningful way.
I'd seen first-hand how many B2Bs were being let down by lazy agencies and unskilled freelance B2B copywriters.
They churned out bland, one-size-fits-all copy and (unsurprisingly) never measured the impact of their work.
Today, I love working with marketing teams at fast-growing SaaS companies and business consultants.
Why?
I make a difference. My approach helps businesses find their voice, create industry-defining leaders and increase revenue.
What do you know about B2B marketing?
Quite a lot, actually.
I’ve crafted high-impact strategies, websites, and content for 128+ firms, leaders and agencies, driving results like:
441% organic traffic boost
A shiny International Gold Quill Award
100% spike in client inquiries.
From legaltechs to fintechs, I’ve crafted conversion-led content strategies, written websites for boutique advisors and launched international healthcare white papers.
You can catch my insights in the Institute of Financial Accountants Magazine, Modern Muse and LawTruly.
MY VALUES
What drives my work
Connection
I write emotive copy that connects with your people and drives action.
Curiosity
I ask questions. A lot of them. You'll always get fresh ideas from me.
Honesty
I'm upfront about everything, from your investment to timelines.
Impact
I track copy and content data so you can measure impact.
See if my B2B marketing services are a good fit for you.