From chaotic copy to crystal clarity: transforming The Nude Window's digital presence
Jan 3, 2025
"Caroline didn't just deliver great copy; she gave us clarity. She took our complex offering and created clear, compelling messages for both our wholesale and retail customers. Professional, pleasant and always on deadline - exactly what our busy team needed." David Fowler, Co-founder, The Nude Window
25 pages of conversion optimised website copy
Multi-funnel messaging for wholesale and retail audiences
Comprehensive product descriptions across 12 product categories
About The Nude Window
The Nude Window is a go-to on the Sunshine Coast for bespoke window furnishings, crafting everything from curtains to motorised blinds for homes and businesses. The family-owned team of craftspeople has built their reputation on attention to detail and solutions that make their customers' homes more beautiful and comfortable.
When success outpaces messaging
Despite rapid growth over two years and a recent warehouse expansion, The Nude Window's website wasn't keeping up with the company’s evolution.
Their copy was a mishmash of messages that didn't reflect their true value, capture their unique market position or speak effectively to their three distinct, high-value audiences: time poor wholesalers, stylists and homeowners.
They needed a website that could do more than just describe products. It needed to qualify leads, support their small sales team and set them apart in a crowded market.
Stripping back to the essentials
We began with a deep dive into The Nude Window's world.
I completed intensive Voice of the Customer research that revealed exactly how builders, designers and homeowners think about window furnishings - from the technical specs builders need to the aesthetic details that sway homeowners.
This helped me understand the specific language, priorities and decision-making triggers for the brand’s audience.
After briefing sessions with the team, where we mapped out how different customers move through their sales process, I identified key conversion points, common objections and what information each audience needs at different stages of their journey.
Armed with these insights, I developed:
Three distinct customer journey maps
A unified brand voice that could flex for different audiences
Clear conversion pathways for each product category
Strategic calls-to-action tailored to each audience.
I crafted copy to support their sales process at every step - from initial research to consultation booking. And the attention to detail in the research phase paid off: the first draft of their website hit the mark with almost no revisions required!
Perfectly tailored results
The new website copy delivered exactly what The Nude Window needed:
Clear positioning that sets them apart from competitors on the Sunshine Coast
Dual sales funnels that speak directly to wholesale and retail audiences
Product descriptions that turn features into must-have benefits
Scalable messaging framework ready for future eCommerce expansion.
The impact was immediate - they've already commissioned additional copywriting projects based on the strength of this work and the new site provides a solid platform for measuring and optimising conversions as it rolls out.
