Almost half of B2B marketers rate white papers as their highest-impact content.
The catch? That success depends entirely on strategic distribution.
Maybe you’ve watched your team pour weeks into creating a gold-standard white paper, only to see minimal engagement.
Perhaps you even tried boosting posts on LinkedIn, cold emailing prospects and pushing it through sales team…only to get 5 downloads a month.
Sound familiar?
When you’ve invested in content and missed your KPIs, it can be easy to start questioning your topic selection or whether you need to spend more on paid channels.
You don’t.
You need to focus on strategic distribution from day one.
Find out how your distribution plans stack up against industry benchmarks and give your white paper the best shot at generating qualified leads and positioning your people as industry experts.
You’ll be assessed against 10 critical success factors including channel strategy, timing, influencer networks, repurposing tactics, lead capture and nurture systems, and get a FREE, personalised plan of action.
A clear, personalised score across 10 essential distribution factors
Instant gap analysis and insights into your distribution readiness
An action plan showing you exactly what to tackle first
Expert email tips based on award-winning white paper campaigns
I help brands transform their stories into serious revenue drivers.
After shaking up content and strategy for everyone from global giants like HSBC to government departments and ambitious startups, I've turned 128+ organisations' technical expertise into content their audiences can't resist (and their competitors can't match).
Think award-winning white papers reaching 22M people and 441% traffic spikes that prove effective B2B white papers don’t have to put people to sleep.
I combine PR's best storytelling and distribution secrets with sales psychology through my storyselling framework - a methodology refined over a decade of making complex ideas feel ridiculously simple.
That's how I've developed award-winning white papers for NZX-listed brands and category-leading tech startups that turn them into the choice their market can't ignore.
Your white paper could solve your industry's biggest challenge and still go completely unnoticed.
Meanwhile, another boring-as-hell 'seven steps to...' white paper is being shared across every Slack channel.