I’m Caroline, a former corporate PR insider turned copywriter and communications strategist for brands with something to prove or something to protect.

After seeing the good, the bad and the ugly of B2B marketing and PR over nine years and wasting far too many hours in meetings that didn’t really need to be meetings…I realised most comms were painfully dull, strategically thin or written by people who’ve never had to calm a board or write a decent homepage.

Too often, comms and copy get handed off to people (or agencies) who treat them as a one-off tactic.

They look for stories to use for a campaign or a quote, not as a tool to lead, sell or survive scrutiny.

I’m not interested in just ‘telling stories’.

Whether consulting on reputation management or writing a white paper or website, I use my client’s stories strategically to drive revenue, build trust and protect their legacy.

 When the right stories are used well, they don’t just sound good. They shape outcomes.