Freelance B2B copywriter + content strategist
Is your marketing actually generating revenue?
Is your marketing actually generating revenue?
Is your marketing actually generating revenue?
White papers, websites and strategies that establish industry authority and supercharge B2B customer acquisition.
B2B copywriting + content
Responsible for MQLs, boosting CLV or want to attract higher-value clients to your consulting website? Let’s make it happen.
Website copy
Watch your website turn into your best salesperson. Copy that reflects your expertise, growth and speaks to your ideal client.
White papers
Expert-driven content that cements your status as a thought leader and brings in customers. Consulting, writing and distribution.
Content strategy + blogs
Scale inbound traffic and conversions with an SEO content strategy tailored to your goals and written for humans.
Website copy
Watch your website turn into your best salesperson. Copy that reflects your expertise, growth and speaks to your ideal client.
White papers
Expert-driven content that cements your status as a thought leader and brings in customers. Consulting, writing and distribution.
Content strategy + blogs
Scale inbound traffic and conversions with an SEO content strategy tailored to your goals and written for humans.
Website copy
Watch your website turn into your best salesperson. Copy that reflects your expertise, growth and speaks to your ideal client.
White papers
Expert-driven content that cements your status as a thought leader and brings in customers. Consulting, writing and distribution.
Content strategy + blogs
Scale inbound traffic and conversions with an SEO content strategy tailored to your goals and written for humans.
FREELANCE B2B COPYWRITER
Ok, but who are you?
I’m Caroline, a former corporate PR insider turned freelance B2B copywriter and strategist.
After seeing the good, the bad and the ugly of B2B marketing over nine years and wasting far too many hours in meetings that didn’t really need to be meetings…I realised B2Bs weren’t getting a fair deal.
Most work with agencies or freelance B2B copywriters who churn out forgettable copy and never measure the impact of their work.
It’s time to cut to the chase: you need to make money.
What gets you there? Transforming your stories into revenue-generating assets.
You have thousands of stories to tell – from your business journey to your customers’ successes, and the thought leadership insights that set you apart. I find your best ones and turn them into high-impact content strategies, white papers, blogs and websites.
My approach is rooted in a storytelling framework designed to generate revenue, and I insist on measuring my impact.
The result? Cha-ching: more leads, more sales.
FREELANCE B2B COPYWRITER
Ok, but who are you?
I’m Caroline, a former corporate PR insider turned freelance B2B copywriter and strategist.
After seeing the good, the bad and the ugly of B2B marketing over nine years and wasting far too many hours in meetings that didn’t really need to be meetings…I realised B2Bs weren’t getting a fair deal.
Most work with agencies or freelance B2B copywriters who churn out forgettable copy and never measure the impact of their work.
It’s time to cut to the chase: you need to make money.
What gets you there? Transforming your stories into revenue-generating assets.
You have thousands of stories to tell – from your business journey to your customers’ successes, and the thought leadership insights that set you apart. I find your best ones and turn them into high-impact content strategies, white papers, blogs and websites.
My approach is rooted in a storytelling framework designed to generate revenue, and I insist on measuring my impact.
The result? Cha-ching: more leads, more sales.
FREELANCE B2B COPYWRITER
Ok, but who are you?
I’m Caroline, a former corporate PR insider turned freelance B2B copywriter and strategist.
After seeing the good, the bad and the ugly of B2B marketing over nine years and wasting far too many hours in meetings that didn’t really need to be meetings…I realised B2Bs weren’t getting a fair deal.
Most work with agencies or freelance B2B copywriters who churn out forgettable copy and never measure the impact of their work.
It’s time to cut to the chase: you need to make money.
What gets you there? Transforming your stories into revenue-generating assets.
You have thousands of stories to tell – from your business journey to your customers’ successes, and the thought leadership insights that set you apart. I find your best ones and turn them into high-impact content strategies, white papers, blogs and websites.
My approach is rooted in a storytelling framework designed to generate revenue, and I insist on measuring my impact.
The result? Cha-ching: more leads, more sales.
B2B COPYWRITING SERVICES
Nice words, but what are the numbers?
455%
organic traffic increase
455%
organic traffic increase
455%
organic traffic increase
9+
years of experience
9+
years of experience
9+
years of experience
40+
keyword top 5 rankings
40+
keyword top 5 rankings
40+
keyword top 5 rankings
128+
worldwide clients
128+
worldwide clients
128+
worldwide clients
B2B COPYWRITING + CONTENT STRATEGY
Legal content strategy
Expert-led white papers and blog roll out to establish authority, build trust and increase MQLs for an early-stage SaaS in a niche industry.
Taking a health consultancy from quiet to confident: website engagement soars 6x
Website strategy + copy for a growing consultancy to validate their expertise and convince senior decision makers to invest in long-term partnerships.
Scaling fintech SaaS content with 400%+ organic traffic
Delivering complex MOFU and BOFU blogs that rank, convert and ease team workload.
From chaotic to crystal clarity: transforming digital presence
Website overhaul, including multi-funnel messaging, to capture unique market position and build a local presence.
Nice words from my clients for my work as freelance B2B copywriter + content strategist
Don't take it from me…
Caroline asked the right questions to get to the real gems of what makes us different as a consultancy, and transformed into website messaging that resonates with senior leaders.
James Carpenter
Founder at Evolve Health Digital
She came highly recommended and helps me maintain the story momentum for two publications. I can count on her for accessible, timely and engaging content.
Annie Lawson
Senior Editor at Mahlab
I'd absolutely recommend her to anyone looking to elevate their professional presence. She’s as skilled with words as she is with understanding people.
Madjeen Lorthe
Coach at Transitions Well Done
Caroline didn't just deliver great copy; she gave us clarity. She took our complex offering and created clear, compelling messages for both our wholesale and retail customers.
David Fowler
Founder at TNW
"After seeing how Caroline transformed one of my client's websites, I knew she was the right choice for my own rebrand. She nailed the balance of professionalism and personality I needed to stand out locally."
Courtney Angel
Founder at C Angel Marketing
Caroline asked the right questions to get to the real gems of what makes us different as a consultancy, and transformed into website messaging that resonates with senior leaders.
James Carpenter
Founder at Evolve Health Digital
She came highly recommended and helps me maintain the story momentum for two publications. I can count on her for accessible, timely and engaging content.
Annie Lawson
Senior Editor at Mahlab
I'd absolutely recommend her to anyone looking to elevate their professional presence. She’s as skilled with words as she is with understanding people.
Madjeen Lorthe
Coach at Transitions Well Done
Caroline didn't just deliver great copy; she gave us clarity. She took our complex offering and created clear, compelling messages for both our wholesale and retail customers.
David Fowler
Founder at TNW
"After seeing how Caroline transformed one of my client's websites, I knew she was the right choice for my own rebrand. She nailed the balance of professionalism and personality I needed to stand out locally."
Courtney Angel
Founder at C Angel Marketing
Caroline asked the right questions to get to the real gems of what makes us different as a consultancy, and transformed into website messaging that resonates with senior leaders.
James Carpenter
Founder at Evolve Health Digital
She came highly recommended and helps me maintain the story momentum for two publications. I can count on her for accessible, timely and engaging content.
Annie Lawson
Senior Editor at Mahlab
I'd absolutely recommend her to anyone looking to elevate their professional presence. She’s as skilled with words as she is with understanding people.
Madjeen Lorthe
Coach at Transitions Well Done
Caroline didn't just deliver great copy; she gave us clarity. She took our complex offering and created clear, compelling messages for both our wholesale and retail customers.
David Fowler
Founder at TNW
"After seeing how Caroline transformed one of my client's websites, I knew she was the right choice for my own rebrand. She nailed the balance of professionalism and personality I needed to stand out locally."
Courtney Angel
Founder at C Angel Marketing
TALK TO ME
Book a free intro call
Finally, a B2B marketing email you actually want to open.
No spam, ever. I promise.
Finally, a B2B marketing email you actually want to open.
No spam, ever. I promise.
Finally, a B2B marketing email you actually want to open.
No spam, ever. I promise.