Freelance B2B copywriter + content strategist

Is your marketing actually generating revenue?

Is your marketing actually generating revenue?

Is your marketing actually generating revenue?

White papers, websites and strategies that establish industry authority and supercharge B2B customer acquisition.

Logo for freelance B2B copywriter Caroline Voaden's business
Logo for freelance B2B copywriter Caroline Voaden's business

B2B copywriting + content

Responsible for MQLs, boosting CLV or want to attract higher-value clients to your consulting website? Let’s make it happen.

Image of Caroline Voaden, freelance B2B copywriter + strategist

FREELANCE B2B COPYWRITER

Ok, but who are you?

I’m Caroline, a former corporate PR insider turned freelance B2B copywriter and strategist.

After seeing the good, the bad and the ugly of B2B marketing over nine years and wasting far too many hours in meetings that didn’t really need to be meetings…I realised B2Bs weren’t getting a fair deal.

 Most work with agencies or freelance B2B copywriters who churn out forgettable copy and never measure the impact of their work.

 It’s time to cut to the chase: you need to make money.

What gets you there? Transforming your stories into revenue-generating assets.

 You have thousands of stories to tell – from your business journey to your customers’ successes, and the thought leadership insights that set you apart. I find your best ones and turn them into high-impact content strategies, white papers, blogs and websites.

 My approach is rooted in a storytelling framework designed to generate revenue, and I insist on measuring my impact.

The result? Cha-ching: more leads, more sales.

Image of Caroline Voaden, freelance B2B copywriter + strategist

FREELANCE B2B COPYWRITER

Ok, but who are you?

I’m Caroline, a former corporate PR insider turned freelance B2B copywriter and strategist.

After seeing the good, the bad and the ugly of B2B marketing over nine years and wasting far too many hours in meetings that didn’t really need to be meetings…I realised B2Bs weren’t getting a fair deal.

 Most work with agencies or freelance B2B copywriters who churn out forgettable copy and never measure the impact of their work.

 It’s time to cut to the chase: you need to make money.

What gets you there? Transforming your stories into revenue-generating assets.

 You have thousands of stories to tell – from your business journey to your customers’ successes, and the thought leadership insights that set you apart. I find your best ones and turn them into high-impact content strategies, white papers, blogs and websites.

 My approach is rooted in a storytelling framework designed to generate revenue, and I insist on measuring my impact.

The result? Cha-ching: more leads, more sales.

Image of Caroline Voaden, freelance B2B copywriter + strategist

FREELANCE B2B COPYWRITER

Ok, but who are you?

I’m Caroline, a former corporate PR insider turned freelance B2B copywriter and strategist.

After seeing the good, the bad and the ugly of B2B marketing over nine years and wasting far too many hours in meetings that didn’t really need to be meetings…I realised B2Bs weren’t getting a fair deal.

 Most work with agencies or freelance B2B copywriters who churn out forgettable copy and never measure the impact of their work.

 It’s time to cut to the chase: you need to make money.

What gets you there? Transforming your stories into revenue-generating assets.

 You have thousands of stories to tell – from your business journey to your customers’ successes, and the thought leadership insights that set you apart. I find your best ones and turn them into high-impact content strategies, white papers, blogs and websites.

 My approach is rooted in a storytelling framework designed to generate revenue, and I insist on measuring my impact.

The result? Cha-ching: more leads, more sales.

B2B COPYWRITING SERVICES

Nice words, but what are the numbers?

455%

organic traffic increase

455%

organic traffic increase

455%

organic traffic increase

9+

years of experience

9+

years of experience

9+

years of experience

40+

keyword top 5 rankings

40+

keyword top 5 rankings

40+

keyword top 5 rankings

128+

worldwide clients

128+

worldwide clients

128+

worldwide clients

B2B COPYWRITING + CONTENT STRATEGY

Court building to represent legal copywriting work
Court building to represent legal copywriting work
Court building to represent legal copywriting work

Legal content strategy

Targeted MQLs for early-stage SaaS with a niche blog strategy focused on low-volume keywords.

Laptop of freelance b2b copywriter
Laptop of freelance b2b copywriter
Laptop of freelance b2b copywriter

Taking a health consultancy from quiet to confident

Website strategy + copy for a growing consultancy that outgrew their first site. “Caroline asked the right challenging questions to get to the real gems of our difference.”

Mobile card payment representing work of Caroline Voaden
Mobile card payment representing work of Caroline Voaden
Mobile card payment representing work of Caroline Voaden

Scaling fintech SaaS content with 400%+ organic traffic

Delivering complex MOFU and BOFU blogs that rank, convert and ease team workload.

Tall skyscraper in London
Tall skyscraper in London
Tall skyscraper in London

Shaping industry conversations for a global bank

Expert-led thought leadership to establish authority, trust and build a local presence.

Nice words from my clients for my work as freelance B2B copywriter + content strategist

Don't take it from me…

  • Caroline asked the right questions to get to the real gems of what makes our business different. She's professional, inspiring and insightful.

    James Carpenter

    Founder at Evolve Health Digital

  • She came highly recommended and helps me maintain the story momentum for two publications. I can count on her for accessible, timely and engaging content.

    Annie Lawson

    Senior Editor at Mahlab

  • I'd absolutely recommend her to anyone looking to elevate their professional presence. She’s as skilled with words as she is with understanding people.

    Madjeen Lorthe

    Coach at Transitions Well Done

  • Caroline asked the right questions to get to the real gems of what makes our business different. She's professional, inspiring and insightful.

    James Carpenter

    Founder at Evolve Health Digital

  • She came highly recommended and helps me maintain the story momentum for two publications. I can count on her for accessible, timely and engaging content.

    Annie Lawson

    Senior Editor at Mahlab

  • I'd absolutely recommend her to anyone looking to elevate their professional presence. She’s as skilled with words as she is with understanding people.

    Madjeen Lorthe

    Coach at Transitions Well Done

  • Caroline asked the right questions to get to the real gems of what makes our business different. She's professional, inspiring and insightful.

    James Carpenter

    Founder at Evolve Health Digital

  • She came highly recommended and helps me maintain the story momentum for two publications. I can count on her for accessible, timely and engaging content.

    Annie Lawson

    Senior Editor at Mahlab

  • I'd absolutely recommend her to anyone looking to elevate their professional presence. She’s as skilled with words as she is with understanding people.

    Madjeen Lorthe

    Coach at Transitions Well Done

TALK TO ME

Book a free intro call

Headshot of Caroline Voaden freelance b2b copywriter
Headshot of Caroline Voaden freelance b2b copywriter

Finally, a B2B marketing email you actually want to open.

No spam, ever. I promise.

Finally, a B2B marketing email you actually want to open.

No spam, ever. I promise.

Finally, a B2B marketing email you actually want to open.

No spam, ever. I promise.