PR consultant | crisis communications
Crisis communication planning and emergency support that keeps stakeholders loyal, revenue flowing and your professional standing intact.
Reputation management for businesses
Need expert support to navigate a sensitive situation or sharper copy to bring in better leads? I do both. Choose your path below.
PR CONSULTANT + CRISIS COMMUNICATIONS
Ok, but who are you?
I’m Caroline, a former corporate PR insider turned communications strategist for brands with something to prove or something to protect.
After seeing the good, the bad and the ugly of B2B marketing and PR over nine years and wasting far too many hours in meetings that didn’t really need to be meetings…I realised most comms were painfully dull or written by people who’ve never had to calm a board.
Too often, comms get handed off to people (or agencies) who treat them as a one-off tactic.
They look for stories to use for a campaign or a quote, not as a tool to lead, sell or survive scrutiny.
I’m not interested in just ‘telling stories’.
As a PR consultant, whether I'm advising on crisis communications, or writing a white paper or website, I use my client’s stories strategically to build trust and protect their legacy.
When the right stories are used well, they don’t just sound good. They shape outcomes.
Nice words, but what are the numbers?
Who I work with
→ Independent schools
→ Law firms and legal counsel
→ Care providers
→ Businesses in regulated, multi-stakeholder environments
STRATEGIC COMMS + PR CONSULTANT
Judge my work
Helping a leading private school get media-ready in 24 hours
Strategic comms that protected enrolments, met legal obligations and maintained trust as several major settlements became public.
Building a bulletproof crisis comms plan for NZX-listed healthcare provider
Comprehensive risk assessment, scenario planning and team training that prepared this senior leadership team to respond to high-pressure situations while protecting patient trust and investor confidence.
The inaugural B2B tech white paper that opened doors (and wallets)
Strategic benchmarking report that transformed a SaaS company from unknown player to industry authority, driving their highest-ever sales month.
From chaotic to crystal clarity: transforming digital presence
Website overhaul, including multi-funnel messaging, to capture unique market position and build a local presence.
Don't take it from me…
Nice words from my clients for my work as a PR consultant + B2B copywriter
TALK TO ME
